Strategy & Content Services with Sandra Lee Schubert

  AI & LLMs: A Gentle Guide for Curious Humans Definitions, Uses, and Resources for Personal & Professional Growth 🧠 Friendly Definitions  AI (Artificial Intelligence) : Technology that mimics human thinking to solve problems, learn, and interact. LLM (Large Language Model) : A type of AI trained on tons of text to understand and generate human-like language. Prompt : The question or instruction you give to an AI. It guides what the AI responds with. Training Data : The text and information an AI learns from—books, websites, articles, etc. Token : A tiny chunk of text (like a word or part of a word) that the AI processes. Model Parameters : The internal settings that help the AI make decisions—like its “mental wiring.” Generative AI : AI that creates new content—text, images, code, music—based on what you ask. Fine-tuning : Adjusting an AI to specialize in a certain task or tone. Hallucination : When AI gives a confident but incorrect or made-up answer. Ethical AI : A...

PART ONE: Content Multiplication: The ROI of Turning One Post into Multiple Assets Introduction: The Power of Strategic Content Repurposing In today's digital landscape, creating quality content requires significant investment of time and resources. Smart marketers and content creators don't just publish and move on—they strategically repurpose their best work to maximize return on investment (ROI) and reach audiences across multiple platforms and formats. Content repurposing isn't simply reposting the same material. It's the art of transforming your valuable content into different formats that work natively on various platforms, extending its lifespan and multiplying its impact. Understanding Content ROI: The Business Case for Repurposing What is Content ROI? Content ROI measures the value generated by your content relative to what you invested to create it. This calculation goes beyond simple metrics to assess true business impact: Content ROI = (Value G...

A new year brings promise. What can I do? What new trends are on the horizon? What can I learn? We are constantly seeking to improve ourselves. Learning is an important part of running a business. As a small business owner, time and resources are precious commodities. Balancing the demands of running a business while seeking to expand your skills or gain new knowledge can be challenging. Fortunately, numerous online learning platforms cater to busy professionals, offering flexible and affordable educational resources. Whether you are looking to sharpen your business acumen, learn a new language, or dive into creative pursuits, there's a platform for you. Here's a roundup of top learning sites, including Quizlet and Coursera, with insights into their features, AI usage, and pricing. 1. Quizlet Quizlet is a fantastic tool for creating and studying flashcards and quizzes. Ideal for quick learning sessions, it leverages AI to suggest study modes and customize your learning ...

I spent my lunch hour listening to a seminar on, "Is AI About to REPLACE Human Writers? Join Us for a Very Special Briefing with FIVE of the Industry’s TOP Experts and Discover the Answers You NEED Right Now" Whoa. A long title, right? It featured copywriters and marketers who weighed in on how artificial intelligence (AI) will affect all of us. The conversation was narrowed to ChatGPT, an AI-powered chatbot developed by OpenAI. It uses advanced language processing algorithms to generate human-like responses to user inputs. The chatbot is trained on a massive amount of text data and can answer questions, have conversations, and even generate text on its own. ChatGPT is designed to be integrated with other applications through APIs, allowing developers to add conversational capabilities to their products and services. OK, I asked ChatGPT to explain itself and the above is the answer. If you are interested, GPT stands for generative pre-training transformer. This is why I rely ...

  Truth or Consequences: What makes our stories true?   “At the end of the day you wouldn’t bother reading a memoir if it wasn’t interesting. Essentially a reader wants a good story. James Frey wrote a good yarn with really striking descriptions which gripped a lot of people. ‘Truth’ is subjective.People’s memories of real events are always dodgy because they are coloured by their own view of things. Plus as time goes by you remember and camp up the facts that you want to remember and forget others. So who could write a genuinely accurate account of what happens in their life?” — Dan (2008-02-15 11:57:51) http://www.james-frey.com/debate In April 2003 a million little pieces by James Frey was published in US by Doubleday.  The book chronicled his addiction and recovery.  In 2006 The Smoking Gun website publishes the article: “A Million Little Lies: Exposing James Frey’s Fiction Addiction”. Frey admits to some creative license with aspects of his story. Jus...

A Senior's Guide to Finding the Right Business Model for Your Content Creativity - Part Six   Earning Money with a Client-Based Ghostwriting Business There are some senior marketers who simply don't want to start a complete business and go to the effort of driving traffic to it and positioning themselves as niche leader. If this best describes you, you can still earn money off of your creative content talent. You can become a ghostwriting freelancer who creates content for individual clients on an ongoing basis. Sometimes, it will be a one-time project. Other times, you will become the voice behind someone else’s brand online on a regular schedule. There are a few drawbacks to working for someone else. For example, you will be on their timetable. You will also not have the freedom to write about things exactly as you want to, because you will have to adhere to their specific instructions. However, this may be the kind of formal arrangement that you prefer if you don...

A Senior's Guide to Finding the Right Business Model for Your Content Creativity - Part Five   Cashing in with a Private Label Rights Business One of the most lucrative ways you can cash in on your creative content talents is to launch your own private label rights business. Many people mistakenly believe there is too much competition in this business model. What you have to consider is how many marketers are out there with niche content needs, and how much content they need on a daily basis. For example, think of how many marketers are in the weight loss niche. Each one of those marketers needs content for their daily blogs, email autoresponders, lead magnets, info products, social media posts, and more. They need content for 365 days of the year. Now think of all of the different niches there are. Even within weight loss, there are drilled down topics such as keto diets, mindful eating, Mediterranean diet, diabetes diets, and more. There are other niche leaders who need cont...

  A Senior's Guide to Finding the Right Business Model for Your Content Creativity - Part Four   Creating Low Content Downloadables There are many senior marketers who would like to get into a content niche, but don't want to commit to a lot of time and effort in their retirement years. Yet they still want to tap into their creativity. If this best describes you, then you may want to look into low content publishing. This is a niche business model where you do little to no writing, yet it's still considered a publication. For example, you might begin publishing journals with a few scattered quotations on lined pages inside. Planners for people to use for their personal or professional schedule are also considered low-content products. There are many people who like to buy things like baby books, coloring books, wedding planners, or even recipe books online. The great thing about being in the low content niche is that it doesn't take much time or effort to succ...

  A Senior's Guide to Finding the Right Business Model for Your Content Creativity - Part Three   Becoming a Published Kindle Author Some people prefer to take the route of becoming a published author as opposed to selling courses, which is what most info products are. You can have your own nonfiction or fiction book placed on Amazon, Barnes & Noble, and other platforms under your own name or a pen name of your choosing. The great thing for seniors about becoming a published author on Amazon Kindle is that it doesn’t cost you anything upfront. As long as you can open Microsoft Word and create your file to upload, you will be on the path to success. You will need to create a cover, but there are free tools and templates that you can use to do that. Or, you can outsource the cover creation to a graphic designer on Fiverr or Upwork . You can also create your own cover on Canva . It does take approximately 60 days from the date of the sale to get paid on any Am...

  A Senior's Guide to Finding the Right Business Model for Your Content Creativity - Part Two Selling Your Own Digital Information Products If you want to become a leader in a niche, and you have a lot of information and insight to share with your audience, then you may want to start out as a vendor who sells info products. Niche: ADJECTIVE 1.       denoting products, services, or interests that appeal to a small, specialized section of the population. "other companies in this space had to adapt to being niche players" · "a niche show that ran on late-night television" · "the video game industry is no longer niche" These can be written or recorded content courses. They can also be a mixture of both if you prefer to go that route. The key to succeeding as a digital info product developer is to take special care in learning about the launch process.   As long as your eBook or video course is filled with good information, you won’t...

A Senior's Guide to Finding the Right Business Model for Your Content Creativity  - Part One When it comes to launching a second career, many seniors find that they have a knack for creating content. They may have accumulated this talent during their service for a corporation or earlier in high school or college.   “The State of Gig Work in 2021” - 16% of Americans have ever earned money from an online gig platform. But now, they have the opportunity to put it to use for online earnings. There are many different business models that you can consider if you want to tap into your creative talent and make content for others to consume or even use as their own. “Earning money through these apps or websites varies by a number of factors – most notably by age, race and ethnicity, and household income. Three-in-ten 18- to 29-year-olds have ever earned money through an online gig platform, but that share drops to 18% among those ages 30 to 49 and even smaller for those ages 50...