Strategy & Content Services with Sandra Lee Schubert

  AI & LLMs: A Gentle Guide for Curious Humans Definitions, Uses, and Resources for Personal & Professional Growth 🧠 Friendly Definitions  AI (Artificial Intelligence) : Technology that mimics human thinking to solve problems, learn, and interact. LLM (Large Language Model) : A type of AI trained on tons of text to understand and generate human-like language. Prompt : The question or instruction you give to an AI. It guides what the AI responds with. Training Data : The text and information an AI learns from—books, websites, articles, etc. Token : A tiny chunk of text (like a word or part of a word) that the AI processes. Model Parameters : The internal settings that help the AI make decisions—like its “mental wiring.” Generative AI : AI that creates new content—text, images, code, music—based on what you ask. Fine-tuning : Adjusting an AI to specialize in a certain task or tone. Hallucination : When AI gives a confident but incorrect or made-up answer. Ethical AI : A...

As summer winds down and we look toward the future, it's time to explore how artificial intelligence (AI) is revolutionizing how we approach creativity from writing to our business strategy. AI is no longer a futuristic concept—it's here, and it's changing how we write, market, and connect with our audiences. AI tools are becoming indispensable, offering new ways to streamline processes and enhance creativity. Imagine being able to produce blog posts, social media updates, and even email campaigns with the help of AI-powered content generation tools. These tools can help you brainstorm ideas, create drafts, and fine-tune your messaging, all while saving you valuable time. But AI’s role doesn’t stop there. It’s also transforming how we approach SEO and customer experience. AI-driven tools can analyze vast amounts of data to identify the most effective keywords, optimize meta descriptions, and predict which topics will resonate with your audience. This means your work can be ...

May is a great time to explore new ways to enhance your marketing efforts, and AI-powered tools are revolutionizing the way businesses create content. From writing to data analysis, AI can streamline your processes and boost efficiency. Here’s how to leverage AI in your marketing: 1. Content Generation: Use AI tools to generate blog posts, social media updates, and email campaigns. These tools can help you brainstorm ideas and create drafts quickly. 2. Data Analysis: AI can analyze customer data to provide insights into their behavior, preferences, and purchasing patterns. 3. Personalization: AI can customize content for different segments of your audience, making your marketing more targeted and effective. 4. SEO Optimization: AI tools can suggest keywords, optimize meta descriptions, and improve your content's readability. Integrating AI into your marketing strategy can save time, enhance creativity, and deliver personalized experiences to your audience. A I Tools for...

A new year brings promise. What can I do? What new trends are on the horizon? What can I learn? We are constantly seeking to improve ourselves. Learning is an important part of running a business. As a small business owner, time and resources are precious commodities. Balancing the demands of running a business while seeking to expand your skills or gain new knowledge can be challenging. Fortunately, numerous online learning platforms cater to busy professionals, offering flexible and affordable educational resources. Whether you are looking to sharpen your business acumen, learn a new language, or dive into creative pursuits, there's a platform for you. Here's a roundup of top learning sites, including Quizlet and Coursera, with insights into their features, AI usage, and pricing. 1. Quizlet Quizlet is a fantastic tool for creating and studying flashcards and quizzes. Ideal for quick learning sessions, it leverages AI to suggest study modes and customize your learning ...