Strategy & Content Services with Sandra Lee Schubert

We’ve all been there—a creative dry spell where new content ideas seem as elusive as water in a desert. Or warmth after shivering through a long cold winter in the Northeast. But inspiration isn’t gone, it’s just hiding in plain sight. With the right tools and platforms, you can transform your drought into a flood of fresh ideas. From uncovering trending topics on Google Trends to diving into the endless conversations on LinkedIn, Reddit, and HARO, there’s no shortage of sources for your creative reservoir. When lacking inspiration, it doesn’t hurt to hear what other people are talking about. Let’s explore these rich sources of content ideas and turn your creativity into a thriving oasis. Inspiration Oasis: How to Find Fresh Content Ideas When You’re Stuck We don’t lack places to post information. We are flush with multiple platforms from email marketing, websites, and social media platforms like Facebook, Instagram, TikTok, and YouTube, to name a few. Each platform has a different aud...

  “I love deadlines. I like the whooshing sound they make as they fly by.” ~ Douglas Noel Adams, English humorist, and science fiction novelist   It has taken me forty minutes to begin writing this column. I had to find the right music to play. There were the writing books to look through. After all, the experts have all done it before me so I can learn from them. I needed water, chocolate, my hair had to be pinned off my face. I checked outside to see if it was raining. I positioned the fan just right since the air conditioner is still sitting on the floor in front of the window. I have a deadline to keep. I am like a runner before a race, pacing nervously, stretching drinking water, getting ready for the starting shot to set me off to the finish line. Let me tell you right off that I hate deadlines. They make me itch, I get cranky and all my bad behavior and methods of procrastination begin to overtake me. I whine.  “ I am an artist I can't create by schedule ” ! It is ...