Strategy & Content Services with Sandra Lee Schubert

As spring approaches, it's time to give your content a fresh start. Just as we clean our homes, our business content deserves a good spring cleaning.  Review your website, blog, and social media channels for outdated information. Research and update any statistics, refresh old blog posts with new insights, and polish your website copy to reflect your current offerings.  Check for consistency in tone and style across all platforms. A content spring cleaning improves your brand's image it helps you reconnect with your audience. So, grab your digital duster and get to work! Written with the assistance of ChatGPT, and Grammarly. Content, tone, and edits by me. 

I hate to tell you this--- if you have your photos on Facebook or any other social media site people will look at them, judge them, talk about them and even mention they saw them to you. Duh. We are curious creatures, prone to stick our noses into things, get a taste of the grass, the lay of the land. We like to look. There I said it. If you post things about yourself- people will read it. They may respond and they may share it. It is the nature of the beast. If you are a bit skittish. Don’t like personal stuff shared around the world? I suggest you stick to showing people the family vacation pics via your old slide projector. I am not being mean. You will be happy. Your friends won’t be happy- because, you know, slides. But you won’t feel intruded on at all. So let me tell you this- one of my roles in life is social media management. I can scan your account and tell a lot about you. I know what you are doing wrong if you are business, or what your favorite food is by perusing yo...

What is networking? Networking is an information exchange between you and another person. It involves establishing relationships with people who can help you advance your career, business, or your art. Networking is reciprocal. Not only are you being helped, but can help others succeed. The perfect networking scenario provides a win-win situation for all parties.  There are at least a hundred ways you could network. Join an association in your field of business or interest. A local Chamber of Commerce or business association is a great way to meet a variety of business owners who may need your skills and service. Attend events defined as networking events. Social media sites like Facebook, LinkedIn, and Twitter can help you network by increasing your audience. Create a Facebook or LinkedIn group that offers helpful advice and tips.  Create a company page on LinkedIn for your services and invite people to it. Search for people with issues and help them. Join online forums and g...