Strategy & Content Services with Sandra Lee Schubert

From Ice Cream to Automotive: My Content Creation Process That Adapts to Any Industry Crafting content for a client Over the years, I have worked for a variety of clients, ranging from an automotive consultant and an ice cream maker to a motivational speaker, among many others. One client created products, while another offered services. Each client had a unique take on what they offered, which meant I had to pivot and learn about each of them and their offerings. I am sharing a bit of the process to create compelling content for my clients. This process can shift in order depending on the company I'm helping. Initial Inquiry Clients come from a variety of sources, including LinkedIn, colleagues, friends on social media, or agencies looking for freelancers. Clients' needs are different; some just want content, such as blog posts, articles, social media posts, etc., while others have nothing created yet and require direction, such as websites, social media, and marketing...

As we celebrate independence in July, let's also celebrate the power of interesting copywriting! Good copy can persuade, inform, and inspire your audience to take action. Here are some tips for writing red-hot business copy: 1. Know Your Unique Selling Proposition (USP): Highlight what sets your product or service apart from the competition. 2. Focus on Benefits: Clearly communicate the benefits your customers will gain from your offerings. 3. Create a Strong Call to Action (CTA): Encourage your audience to take the next step, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. 4. Be Clear and Concise: Avoid jargon and overly complex language. Make your message easy to understand. Compelling copy is about connecting with your audience and persuading them to take action. Keep your message clear, concise, and customer-focused. What is a USP and CTA?  ·          Know Your Unique Sellin...