FAQ's

Frequently Asked Questions

Clear answers about strategic content creation and how we work together

About My Approach

How is content strategy different from just hiring a writer?

A writer creates individual pieces. A content strategist looks at the bigger picture: What story does your expertise tell? What problems do your ideal clients need solved? How do we position you as the obvious choice?

I don't just write blog posts—I create content that systematically builds your authority and attracts premium clients who value what you do.

Why don't you charge by the hour?

Because my value isn't in the time I spend—it's in the strategic thinking and results you get. When I'm researching your industry at 2am because I'm genuinely curious about your business challenges, that's not something to bill you for. That's me doing my best work.

Project-based pricing means you know exactly what you're investing and what you're getting. No surprises, no watching the clock.

How do you understand my specific industry so quickly?

I'm genuinely curious about how businesses work. I've spent a week wearing breathing strips to understand a product, taste-tested protein ice cream flavors, and dove deep into car buying psychology.

I don't just Google your industry—I immerse myself in understanding your customers' real problems and what makes them choose one provider over another.

Working Together

What's your process like?

Discovery: We start with a conversation about your goals, challenges, and ideal clients.

Research: I analyze your current content, study your industry, and identify opportunities.

Strategy: I create a clear plan that connects your expertise to client attraction.

Creation: I write content that positions you strategically while staying true to your voice.

Refinement: We review everything together and make adjustments as needed.

What if I already have some content?

Perfect! I'll review what you have and identify what's working, what could work better, and what gaps need filling. Good content is never wasted—it just needs strategic positioning.

How involved do I need to be in the process?

You're the expert on your business—I need your insights. But I handle the heavy lifting of research, strategy, and writing. Expect a few focused conversations and quick reviews, not daily back-and-forth.

About AI and Ethics

Do you use AI in your work?

I use AI as a research and brainstorming tool, never as a replacement for strategic thinking or writing. AI might help me analyze industry trends or explore different angles, but every strategy and every word comes from human insight and experience.

You're not getting AI-generated content—you're getting human-crafted strategy that happens to be informed by smart tools.

How do you ensure content authenticity?

Your content reflects your expertise and voice, not mine. I spend time understanding how you think and speak about your work, then translate that into strategic content that sounds like you—just more focused and client-attractive.

Every piece goes through plagiarism checking and originality verification. You get original, strategic content that represents your authentic expertise.

What about SEO and discoverability?

Strategic content naturally performs well in search because it addresses real problems your ideal clients are searching for. I integrate SEO best practices without sacrificing readability or authenticity.

The goal isn't just traffic—it's qualified traffic from people who need exactly what you offer.

Practical Questions

How long does a project typically take?

Content Strategy Audit: 2-3 weeks from start to final report

Strategic Content Creation: 6-8 weeks for a 3-month content package

I work efficiently but never rush strategy. Good positioning takes thoughtful development.

What if the content needs revisions?

Reasonable revisions are included in every project. My goal is content that you're excited to publish and that works for your business. We'll keep refining until it's right.

Can you match my existing brand voice?

Absolutely. Part of my process is understanding how you naturally communicate with clients, then amplifying that voice strategically. You should sound like yourself—just more focused and compelling.

Getting Started

How do we determine if we're a good fit?

Let's have a 20-minute conversation about your goals and challenges. If I can see a clear path to help you grow through strategic content, and you're ready to invest in that growth, we're probably a great match.

What happens after I decide to work with you?

We'll schedule our discovery session, I'll send over a clear project outline and timeline, and we'll get started. You'll hear from me regularly with updates, questions, and drafts for review.

Still have questions?

Email me directly—I respond personally to every message and love talking about strategic content with business owners who are ready to grow.

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