Strategy & Content Services with Sandra Lee Schubert

From Ice Cream to Automotive: My Content Creation Process That Adapts to Any Industry Crafting content for a client Over the years, I have worked for a variety of clients, ranging from an automotive consultant and an ice cream maker to a motivational speaker, among many others. One client created products, while another offered services. Each client had a unique take on what they offered, which meant I had to pivot and learn about each of them and their offerings. I am sharing a bit of the process to create compelling content for my clients. This process can shift in order depending on the company I'm helping. Initial Inquiry Clients come from a variety of sources, including LinkedIn, colleagues, friends on social media, or agencies looking for freelancers. Clients' needs are different; some just want content, such as blog posts, articles, social media posts, etc., while others have nothing created yet and require direction, such as websites, social media, and marketing...

PART ONE: Content Multiplication: The ROI of Turning One Post into Multiple Assets Introduction: The Power of Strategic Content Repurposing In today's digital landscape, creating quality content requires significant investment of time and resources. Smart marketers and content creators don't just publish and move on—they strategically repurpose their best work to maximize return on investment (ROI) and reach audiences across multiple platforms and formats. Content repurposing isn't simply reposting the same material. It's the art of transforming your valuable content into different formats that work natively on various platforms, extending its lifespan and multiplying its impact. Understanding Content ROI: The Business Case for Repurposing What is Content ROI? Content ROI measures the value generated by your content relative to what you invested to create it. This calculation goes beyond simple metrics to assess true business impact: Content ROI = (Value G...

February is the month of love, and it's a great time to incorporate that passion into your business writing. Whether you're composing a heartfelt about page, a compelling sales pitch, or engaging social media content, writing with love and authenticity can make a difference. Start by connecting with your core values and mission. What do you love most about your business? Let that shine through in your words. Remember, genuine passion can attract people, and when you write with heart, your audience can sense it. So, this February, rekindle your love for your business and infuse that love into your writing! Written with the assistance of ChatGPT, and Grammarly. Content, tone, and edits by me.