Who I am
Hi, I'm Sandra Lee Schubert
I help service businesses turn their expertise into content that attracts premium clients.
After decades of diving deep into different industries—from ice cream manufacturing to car dealerships— I've learned that every business has a story worth telling. The challenge? Most entrepreneurs are so close to their work that they can't see what makes them uniquely valuable to their ideal clients.
That's where I come in.
What Makes Me Different
I'm genuinely curious. When I worked with a car dealership, I spent time understanding both the first-time buyer's anxiety and the repeat customer's confidence. For a client developing breathing strips, I wore them for a week to understand the real experience. I taste-tested protein ice cream flavors while helping design packaging and write social media copy.
I see the bridge between expertise and connection. Your deep knowledge is your superpower, but it needs translation. I help you communicate your value in ways that resonate with the clients who need you most.
I bring a strategic lens to creative work. With 10+ years helping businesses generate traffic and leads, plus experience with PR agencies, entrepreneurs, and organizations of all sizes, I understand what moves the needle—and what doesn't.
My Story
My path here has been wonderfully winding. I've been a radio host (Wild Woman Network), published poet, ordained interfaith minister, and workshop facilitator. For ten years, I co-led a writing program at the Cathedral Church of Saint John the Divine in Manhattan.
This diverse background gives me a unique perspective on storytelling, human connection, and what makes people say "yes" to working with someone.
I've worked with award-winning video producers, TV personalities, and personal assistants to industry leaders. I've also handed out flyers in Manhattan, sewn sequins on costumes, and learned that every role teaches you something about reaching people where they are.
Why I Do This Work
Each client is passionate about their product or service. They want to reach their ideal customers and grow their business. I come to genuinely care about what they're building and want to do what's best for them.
After thirty years in various roles, I've learned that the magic happens when strategy meets creativity, when expertise meets clear communication, and when businesses stop trying to appeal to everyone and start speaking directly to the people they're meant to serve.
When I'm Not Working
You’ll usually find me immersed in a good show or working on my computer—whether I’m troubleshooting tech, designing something soulful, or simply letting my thoughts wander. I believe creativity doesn’t always need a beach walk; sometimes it arrives between episodes or while reorganizing a folder. My work is rooted in curiosity and strategy, so even downtime becomes a space for exploring new ideas and unexpected connections.
Ready to see what strategic content can do for your business?
Let's have a conversation about where you are now and where you want to go.
[Schedule a 20-minute chat →]
I help service businesses turn their expertise into content that attracts premium clients.
After decades of diving deep into different industries—from ice cream manufacturing to car dealerships— I've learned that every business has a story worth telling. The challenge? Most entrepreneurs are so close to their work that they can't see what makes them uniquely valuable to their ideal clients.
That's where I come in.
What Makes Me Different
I'm genuinely curious. When I worked with a car dealership, I spent time understanding both the first-time buyer's anxiety and the repeat customer's confidence. For a client developing breathing strips, I wore them for a week to understand the real experience. I taste-tested protein ice cream flavors while helping design packaging and write social media copy.
I see the bridge between expertise and connection. Your deep knowledge is your superpower, but it needs translation. I help you communicate your value in ways that resonate with the clients who need you most.
I bring a strategic lens to creative work. With 10+ years helping businesses generate traffic and leads, plus experience with PR agencies, entrepreneurs, and organizations of all sizes, I understand what moves the needle—and what doesn't.
My Story
My path here has been wonderfully winding. I've been a radio host (Wild Woman Network), published poet, ordained interfaith minister, and workshop facilitator. For ten years, I co-led a writing program at the Cathedral Church of Saint John the Divine in Manhattan.
This diverse background gives me a unique perspective on storytelling, human connection, and what makes people say "yes" to working with someone.
I've worked with award-winning video producers, TV personalities, and personal assistants to industry leaders. I've also handed out flyers in Manhattan, sewn sequins on costumes, and learned that every role teaches you something about reaching people where they are.
Why I Do This Work
Each client is passionate about their product or service. They want to reach their ideal customers and grow their business. I come to genuinely care about what they're building and want to do what's best for them.
After thirty years in various roles, I've learned that the magic happens when strategy meets creativity, when expertise meets clear communication, and when businesses stop trying to appeal to everyone and start speaking directly to the people they're meant to serve.
When I'm Not Working
You’ll usually find me immersed in a good show or working on my computer—whether I’m troubleshooting tech, designing something soulful, or simply letting my thoughts wander. I believe creativity doesn’t always need a beach walk; sometimes it arrives between episodes or while reorganizing a folder. My work is rooted in curiosity and strategy, so even downtime becomes a space for exploring new ideas and unexpected connections.
Ready to see what strategic content can do for your business?
Let's have a conversation about where you are now and where you want to go.
[Schedule a 20-minute chat →]
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