Strategy & Content Services with Sandra Lee Schubert

April showers bring May flowers, and great storytelling can bring your business writing to life! Storytelling is a powerful tool that can captivate your audience and make your brand memorable. What is your story?  Here’s how to harness the power of storytelling: 1. Create a Narrative: Develop a story arc that includes a beginning, middle, and end. This helps guide readers through your message. Is your narrative consistent? It may change with the seasons. The message you have in December may change when we are in spring and the weather is changing.  2. Use Relatable Characters: Whether it's a satisfied customer or a passionate founder, relatable characters make your story more engaging. 3. Highlight Challenges and Solutions: Showcase the problems your customers face and how your products or services provide the solution. Help your customer. Provide tips.  4. Incorporate Emotions: Emotions make stories memorable. Tap into your audience’s emotions to create a lasting im...

  Truth or Consequences: What makes our stories true?   “At the end of the day you wouldn’t bother reading a memoir if it wasn’t interesting. Essentially a reader wants a good story. James Frey wrote a good yarn with really striking descriptions which gripped a lot of people. ‘Truth’ is subjective.People’s memories of real events are always dodgy because they are coloured by their own view of things. Plus as time goes by you remember and camp up the facts that you want to remember and forget others. So who could write a genuinely accurate account of what happens in their life?” — Dan (2008-02-15 11:57:51) http://www.james-frey.com/debate In April 2003 a million little pieces by James Frey was published in US by Doubleday.  The book chronicled his addiction and recovery.  In 2006 The Smoking Gun website publishes the article: “A Million Little Lies: Exposing James Frey’s Fiction Addiction”. Frey admits to some creative license with aspects of his story. Jus...