Strategy & Content Services with Sandra Lee Schubert

We’ve all been there—a creative dry spell where new content ideas seem as elusive as water in a desert. Or warmth after shivering through a long cold winter in the Northeast. But inspiration isn’t gone, it’s just hiding in plain sight. With the right tools and platforms, you can transform your drought into a flood of fresh ideas. From uncovering trending topics on Google Trends to diving into the endless conversations on LinkedIn, Reddit, and HARO, there’s no shortage of sources for your creative reservoir. When lacking inspiration, it doesn’t hurt to hear what other people are talking about. Let’s explore these rich sources of content ideas and turn your creativity into a thriving oasis. Inspiration Oasis: How to Find Fresh Content Ideas When You’re Stuck We don’t lack places to post information. We are flush with multiple platforms from email marketing, websites, and social media platforms like Facebook, Instagram, TikTok, and YouTube, to name a few. Each platform has a different aud...

Discover why leaving X (Twitter) for BlueSky is more than just changing platforms—it's about reclaiming control, protecting privacy, and fostering a positive online community. Ready for a new digital era? Why I’m Leaving X (Twitter) for BlueSky: The Case for a New Social Space Introduction Imagine this: You’re browsing X (formerly known as Twitter), a platform you’ve been part of for years, only to discover that your data is now being used in ways you never intended. I questioned my loyalty to X as it pivots toward new and increasingly invasive personal data uses. Once it was sold the platform became less the town square and more the 4 a.m. revelers roaming the streets looking for a drunken brawl. The guardrails were off, and disinformation was rampant. The people that made it interesting had fragmented into other social sites. X has become home to Bots invading each conversation, causing disruption and now connection. If you are like me the last thing you want to do is sig...

Engaging social media content is essential for connecting with your audience and building a loyal following. Content is more than words. Write from your heart, even if it is a basic post about ordinary mundane things.  We are bombarded with texts, emails, Slack posts, Tik Tok and a multitude of applications ying for the attention of our audience. Keep it at least interesting enough to keep reading.  Here’s how to create captivating social media content:   1. Know Your Platform: Each social media platform has its unique style and audience. Tailor your content accordingly. 2. Be Visual: Use eye-catching images, videos, and graphics to grab attention. Visual content is more likely to be shared. 3. Keep It Concise: Attention spans are short on social media. Keep your messages brief and to the point. 4. Use Hashtags: Hashtags increase your content's visibility and help you reach a broader audience.   Remember, social media is a two-way street. Engage with your...