Strategy & Content Services with Sandra Lee Schubert

We’ve all been there—a creative dry spell where new content ideas seem as elusive as water in a desert. Or warmth after shivering through a long cold winter in the Northeast. But inspiration isn’t gone, it’s just hiding in plain sight. With the right tools and platforms, you can transform your drought into a flood of fresh ideas. From uncovering trending topics on Google Trends to diving into the endless conversations on LinkedIn, Reddit, and HARO, there’s no shortage of sources for your creative reservoir. When lacking inspiration, it doesn’t hurt to hear what other people are talking about. Let’s explore these rich sources of content ideas and turn your creativity into a thriving oasis. Inspiration Oasis: How to Find Fresh Content Ideas When You’re Stuck We don’t lack places to post information. We are flush with multiple platforms from email marketing, websites, and social media platforms like Facebook, Instagram, TikTok, and YouTube, to name a few. Each platform has a different aud...

As we celebrate independence in July, let's also celebrate the power of interesting copywriting! Good copy can persuade, inform, and inspire your audience to take action. Here are some tips for writing red-hot business copy: 1. Know Your Unique Selling Proposition (USP): Highlight what sets your product or service apart from the competition. 2. Focus on Benefits: Clearly communicate the benefits your customers will gain from your offerings. 3. Create a Strong Call to Action (CTA): Encourage your audience to take the next step, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. 4. Be Clear and Concise: Avoid jargon and overly complex language. Make your message easy to understand. Compelling copy is about connecting with your audience and persuading them to take action. Keep your message clear, concise, and customer-focused. What is a USP and CTA?  ·          Know Your Unique Sellin...