Strategy & Content Services with Sandra Lee Schubert

Building boards and pins will take time. But it can be fun and creative and allow you to use color and text that you cannot use in regular posts. When you are ready you can take your pins to the next level. Rich Pins are enhanced versions of regular pins on Pinterest that automatically pull extra information from your website to the pin itself. This added data updates in real-time, providing users with more context and making the pin more interactive. Remember, unlike browsers like Google and Edge that focus on search and information retrieval, Pinterest is a visual discovery platform designed to help users find inspiration and ideas through images and curated content, often driving creative projects and product exploration. It can be a rich environment to showcase your products and talent. There are four main types of Rich Pins, each designed to support different content: 1. Product Rich Pins Automatically display information such as pricing, availability, and where to buy the produ...

Pinterest is more than just a place for recipes and DIY projects—it’s a powerful platform to showcase your business and products and drive traffic to your site. If you’re new or returning to Pinterest, here’s a quick breakdown of the key features: • Pins: These are visual bookmarks (images or videos) that link to your website, product page, or blog. Think of them as eye-catching entry points to your business. Use colorful graphics and fun, readable fonts. Use up to three font types.   • Boards: Boards are collections of related pins organized by themes or categories. They’re a great way to categorize your content for easy discovery. Think of art, courses, articles, and products you want to promote.    • Rich Pins: As a business owner, Rich Pins are a must. They allow you to add more information to your pin, like product pricing, availability, or recipe ingredients, which updates automatically. I’ll add more about rich pins later. They are rich! • Group Board...

Each morning a friend and I send a meme or image to each other. Usually, it is about the day of the week or something about coffee. I like Pinterest because there are fun, creative images to use.  As a visual-leaning person, I enjoy looking at images and have created multiple boards, highlighting the guests on my former podcasts, writing prompts, and more. But I have not used it much further than pretty pics representing activities in which I am engaged.  A recent episode of The Copywriter Club podcast discussed how to market your business on Pinterest. Is it time to rethink how to use this platform?  In today’s digital marketing landscape, finding the right platform to promote your brand is essential. Pinterest offers a unique blend of visual discovery and search engine capabilities, making it a powerful tool for solopreneurs, creatives, and small businesses. Let us explore what Pinterest is, how it differs from other platforms, strategies for using it effectively, and w...