Rich Pins: What They Are and How They Benefit Your Business

Building boards and pins will take time. But it can be fun and creative and allow you to use color and text that you cannot use in regular posts. When you are ready you can take your pins to the next level.

Rich Pins are enhanced versions of regular pins on Pinterest that automatically pull extra information from your website to the pin itself. This added data updates in real-time, providing users with more context and making the pin more interactive. Remember, unlike browsers like Google and Edge that focus on search and information retrieval, Pinterest is a visual discovery platform designed to help users find inspiration and ideas through images and curated content, often driving creative projects and product exploration. It can be a rich environment to showcase your products and talent.

There are four main types of Rich Pins, each designed to support different content:

1. Product Rich Pins

Automatically display information such as pricing, availability, and where to buy the product.

Updates dynamically if product details change on your website.

Ideal for e-commerce businesses, allowing users to shop directly from Pinterest.

2. Recipe Rich Pins

Include detailed ingredients, cooking instructions, and serving sizes directly on the pin.

Perfect for food bloggers, chefs, and businesses in the culinary space looking to engage foodies and home cooks.

 3. Article Rich Pins

Show the title, author, description, and a link to the full article.

Great for bloggers, content creators, and publishers to increase click-throughs and readership from Pinterest.

 4. App Rich Pins

Allow users to install an app directly from Pinterest with a link to the app store.

Useful for businesses offering mobile apps, as it simplifies the download process for users.

 Benefits of Rich Pins for Businesses

Higher Engagement: Rich Pins offer more value by providing useful information upfront, encouraging more clicks and interactions.

Increased Traffic: Since they automatically link to your website or store, Rich Pins can drive more visitors to your site.

Real-Time Updates: If product prices, availability, or content details change on your site, they are updated in real-time on Pinterest, making sure users see the most up-to-date information.

Improved SEO: Rich Pins use meta tags from your website, which improves search visibility on Pinterest and boosts your discoverability.

Steps to Enable Rich Pins on Pinterest (2024 Update):

1.    Add the Correct Meta Tags to Your Website

For Product Rich Pins, add Open Graph tags or Schema.org markup to your product pages.

For Article Rich Pins, add Open Graph tags like og:title, og:type, og:description, and og:url to your article pages.

For Recipe Rich Pins, you’ll need to use Schema.org markup specific to recipes.

2.    Claim Your Website on Pinterest

Log into your Pinterest Business account.

Go to Settings > Claim and enter your website URL.

Pinterest will provide you with a meta tag that you need to add to your website’s <head> section.

3.    Validate Your Website

Once you’ve claimed your website and added the necessary meta tags, Pinterest will automatically pull in Rich Pin data.

There’s no need for a separate “Rich Pin Validator” as was previously required. Pinterest now reads and updates Rich Pins based on your website’s metadata.

4.    Wait for Approval

Pinterest will review your site, and once the tags are detected correctly, Rich Pins will start displaying automatically.

For more detailed instructions, refer to Pinterest’s official documentation https://help.pinterest.com/en/business/article/rich-pinshere.

Rich Pins make it easier for users to engage with your content, whether you’re selling products, sharing articles, or providing recipes. They are a powerful tool for businesses looking to build a stronger presence on Pinterest.

I authored this content with the assistance of AI and tools like Grammarly/ProWritingAid. The tone and edits are of my own making.

 

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