Creative Vagabond-Writing & Digital Services

From Ice Cream to Automotive: My Content Creation Process That Adapts to Any Industry Crafting content for a client Over the years, I have worked for a variety of clients, ranging from an automotive consultant and an ice cream maker to a motivational speaker, among many others. One client created products, while another offered services. Each client had a unique take on what they offered, which meant I had to pivot and learn about each of them and their offerings. I am sharing a bit of the process to create compelling content for my clients. This process can shift in order depending on the company I'm helping. Initial Inquiry Clients come from a variety of sources, including LinkedIn, colleagues, friends on social media, or agencies looking for freelancers. Clients' needs are different; some just want content, such as blog posts, articles, social media posts, etc., while others have nothing created yet and require direction, such as websites, social media, and marketing...

PART TWO: The 10-Piece Content Multiplication Framework & SEO Optimization Continuing Your Content Multiplication Journey In Part One of our Content Multiplication guide, we explored the significant ROI benefits of strategic repurposing and learned how to approach both evergreen and seasonal content for maximum impact. Now it's time to roll up our sleeves and implement a practical framework that transforms a single high-quality post into 10 distinct, valuable assets—each optimized to perform on different platforms and reach your audience wherever they consume content. The 10-Piece Content Multiplication Framework Transform one comprehensive blog post into these high-performing assets: 1. Social Media Content Series Extract key statistics, quotes, and tips to create platform-specific posts: LinkedIn: Professional insights with industry context Instagram: Visual quote cards and carousel posts breaking down concepts Twitter: Concise takeaways and thought-p...

PART ONE: Content Multiplication: The ROI of Turning One Post into Multiple Assets Introduction: The Power of Strategic Content Repurposing In today's digital landscape, creating quality content requires significant investment of time and resources. Smart marketers and content creators don't just publish and move on—they strategically repurpose their best work to maximize return on investment (ROI) and reach audiences across multiple platforms and formats. Content repurposing isn't simply reposting the same material. It's the art of transforming your valuable content into different formats that work natively on various platforms, extending its lifespan and multiplying its impact. Understanding Content ROI: The Business Case for Repurposing What is Content ROI? Content ROI measures the value generated by your content relative to what you invested to create it. This calculation goes beyond simple metrics to assess true business impact: Content ROI = (Value G...