Strategy & Content Services with Sandra Lee Schubert

  October is ADHD Awareness Month! Did you know ADHD affects people of all ages and walks of life—and often goes unrecognized in adults, women, and quiet kids? It’s more than just a distraction or energy; it’s a complex neurodevelopmental condition that impacts how people focus, organize, and regulate emotions. Let’s break the stigma and build understanding. Whether you're learning for yourself, a loved one, or your community, awareness opens doors to compassion and support.  Learn more from trusted experts: [ADHD Awareness Month Resources]  https://www.adhdawarenessmonth.org/downloads/ #ADHDAwareness #Neurodiversity #UnderstandingMatters October ADHD Awareness Month - Daily Schedule. Click a link a day to learn more.  WEEK 1 (Oct 6-10): Understanding the ADHD Brain Monday, Oct 6: How adults with ADHD think - understanding the neurology https://www.additudemag.com/adhd-in-adults-nervous-system/ #ADHDAwareness #Neurodiversity #UnderstandingMatters ...

  AI & LLMs: A Gentle Guide for Curious Humans Definitions, Uses, and Resources for Personal & Professional Growth 🧠 Friendly Definitions  AI (Artificial Intelligence) : Technology that mimics human thinking to solve problems, learn, and interact. LLM (Large Language Model) : A type of AI trained on tons of text to understand and generate human-like language. Prompt : The question or instruction you give to an AI. It guides what the AI responds with. Training Data : The text and information an AI learns from—books, websites, articles, etc. Token : A tiny chunk of text (like a word or part of a word) that the AI processes. Model Parameters : The internal settings that help the AI make decisions—like its “mental wiring.” Generative AI : AI that creates new content—text, images, code, music—based on what you ask. Fine-tuning : Adjusting an AI to specialize in a certain task or tone. Hallucination : When AI gives a confident but incorrect or made-up answer. Ethical AI : A...

  The Business Case for Neurodiversity: Beyond Accommodation to Innovation The conversation around neurodiversity has moved far beyond psychology journals and educational conferences. Today, it's reshaping how we think about talent, leadership, and competitive advantage in business. Consider the success stories that challenge traditional thinking: Richard Branson attributes much of his creative problem-solving to his dyslexia . Temple Grandin 's autism enabled her groundbreaking work in animal behavior science. Simone Biles , diagnosed with ADHD , became one of history's most accomplished gymnasts while advocating openly for mental health awareness. These leaders didn't succeed despite their neurodivergent traits—they succeeded because of them. Redefining Cognitive Diversity Neurodiversity encompasses the natural variations in how people think, process information, and interact with the world. This includes ADHD, autism, dyslexia, and other neurological diff...

From Ice Cream to Automotive: My Content Creation Process That Adapts to Any Industry Crafting content for a client Over the years, I have worked for a variety of clients, ranging from an automotive consultant and an ice cream maker to a motivational speaker, among many others. One client created products, while another offered services. Each client had a unique take on what they offered, which meant I had to pivot and learn about each of them and their offerings. I am sharing a bit of the process to create compelling content for my clients. This process can shift in order depending on the company I'm helping. Initial Inquiry Clients come from a variety of sources, including LinkedIn, colleagues, friends on social media, or agencies looking for freelancers. Clients' needs are different; some just want content, such as blog posts, articles, social media posts, etc., while others have nothing created yet and require direction, such as websites, social media, and marketing...

PART TWO: The 10-Piece Content Multiplication Framework & SEO Optimization Continuing Your Content Multiplication Journey In Part One of our Content Multiplication guide, we explored the significant ROI benefits of strategic repurposing and learned how to approach both evergreen and seasonal content for maximum impact. Now it's time to roll up our sleeves and implement a practical framework that transforms a single high-quality post into 10 distinct, valuable assets—each optimized to perform on different platforms and reach your audience wherever they consume content. The 10-Piece Content Multiplication Framework Transform one comprehensive blog post into these high-performing assets: 1. Social Media Content Series Extract key statistics, quotes, and tips to create platform-specific posts: LinkedIn: Professional insights with industry context Instagram: Visual quote cards and carousel posts breaking down concepts Twitter: Concise takeaways and thought-p...

PART ONE: Content Multiplication: The ROI of Turning One Post into Multiple Assets Introduction: The Power of Strategic Content Repurposing In today's digital landscape, creating quality content requires significant investment of time and resources. Smart marketers and content creators don't just publish and move on—they strategically repurpose their best work to maximize return on investment (ROI) and reach audiences across multiple platforms and formats. Content repurposing isn't simply reposting the same material. It's the art of transforming your valuable content into different formats that work natively on various platforms, extending its lifespan and multiplying its impact. Understanding Content ROI: The Business Case for Repurposing What is Content ROI? Content ROI measures the value generated by your content relative to what you invested to create it. This calculation goes beyond simple metrics to assess true business impact: Content ROI = (Value G...

We’ve all been there—a creative dry spell where new content ideas seem as elusive as water in a desert. Or warmth after shivering through a long cold winter in the Northeast. But inspiration isn’t gone, it’s just hiding in plain sight. With the right tools and platforms, you can transform your drought into a flood of fresh ideas. From uncovering trending topics on Google Trends to diving into the endless conversations on LinkedIn, Reddit, and HARO, there’s no shortage of sources for your creative reservoir. When lacking inspiration, it doesn’t hurt to hear what other people are talking about. Let’s explore these rich sources of content ideas and turn your creativity into a thriving oasis. Inspiration Oasis: How to Find Fresh Content Ideas When You’re Stuck We don’t lack places to post information. We are flush with multiple platforms from email marketing, websites, and social media platforms like Facebook, Instagram, TikTok, and YouTube, to name a few. Each platform has a different aud...