I
responded to questions on my local neighborhood Facebook group. Within an hour
a couple of my pages received likes. Well, that’s good I thought until I
realized the pages were out of date. There were former sites, old emails, and
phone numbers. The headers were sad and no new posts in a long time. Ouch. I
have been more active on LinkedIn and newer social media sites neglecting what
was already in place.
Just
like a grocery store, your social media accounts should be fresh, organized,
and easy to navigate. If you've been neglecting them for a while, they may have
become cluttered with outdated information, irrelevant posts, and even
embarrassing content.
If
that's the case, it's time to clean up on aisle 5! Here are some tips to get
you started:
·
Start
by reviewing all your posts. Delete
anything that is no longer relevant, outdated, or embarrassing. You should also
remove any posts that could be seen as offensive or unprofessional.
·
Update
your profile information. Make
sure your bio is up-to-date and accurately reflects your current interests and
experience. Check your profile photo and make sure it's a current, somewhat
professional, and flattering representation of yourself.
·
Organize
your followers.
If you follow a lot of accounts, it can be helpful to create lists to organize
them. This will make it easier to find the content you're interested in.
·
Set
social media guidelines for yourself. Decide what kind of content you want to
share and what you want to avoid. It's also a good idea to set limits on how
much time you spend on social media each day.
·
Consider
paring down your social media sites: Has your social media presence gotten out of
control? We may want to try all the new sites as they come out. But like my
neglected Facebook pages we can't keep all the sites fresh and updating while
doing the work of business and life. Consider which ones have the least
interactions and deactivate them. Focus on just a few that meet your current
needs.
Cleaning
up your social media presence will take time and effort, but it's worth it. A
well-maintained social media presence can help you build your brand, connect
with potential customers and employers, and share your ideas with the world.
Bonus
tip: Use
a social media management tool to help you stay organized and on top of your
social media presence. There are many different tools available, so find one
that works for you and your budget. Or hire someone who can maintain things for
you.
Graphic Credit:
Sandra Lee Schubert via Canva
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